Product judgement
Direct agricultural and market experience informs what we choose and why it belongs in the portfolio.
OUR APPROACH
Our approach to product selection
Our portfolio follows a clear selection approach based on origin, quality, producer capability, product presentation and market relevance. We assess each product against these criteria and the requirements of professional buyers.
SELECTION PROTOCOL
The 5-Step Process
01
STEP 01
Define the category
We decide how a category fits the Roots & Routes portfolio and what role it should play within the wider company.
02
STEP 02
Understand the origin
We look at the people, place, production experience and story behind the product, rather than focusing only on its price or availability.
03
STEP 03
Evaluate the product
We review quality, specifications, formats, traceability, certifications and samples where applicable.
04
STEP 04
Consider the market
We assess where the product belongs, how it should be presented and whether it can meet the expectations of professional customers.
05
STEP 05
Build for continuity
We favour products and relationships that can grow consistently and contribute to the lasting identity of the company.
CRITERIA
What Guides Our Work
Core principles guiding every decision in curation, presentation and commercial partnership.
Portfolio coherence
Each category has a clear role in our portfolio. We assess products for their fit with our focus, standards and professional customer needs.
Market perspective
Experience across South America, the Philippines and Switzerland helps us understand different expectations and opportunities.
Product identity
We consider how a product's origin, characteristics and presentation support its identity and relevance in the market.
Clear commercial relationships
We value accurate information, realistic expectations and dependable communication with the people we work with.
Operational care
When an order moves forward, we manage our responsibilities carefully and work with specialised partners where documentation or logistics support is required.
PARTNERS
Who Our Products Are For
Our portfolio is for professional customers who value origin, quality, product identity and clear commercial relationships.
Hotels and resorts
Restaurants and chefs
Importers and distributors
Specialty retailers
Professional food service and hospitality groups
WORK WITH US
Work with Roots and Routes
We welcome proposals from South American producers with products that fit our portfolio. Share your catalogue, product specifications and available formats so we can assess potential collaboration.
Propose your products